About Paolo

Passionate and enthusiastic about digital.

I work with digital since when I was 16 as a young player of the first wave of World Wide Web development and I have 12 years of proven success leading international online marketing programs with global B2B enterprise software companies: MicroStrategy and IRI.

I am an experienced and enthusiastic Senior Digital Marketing Manager at IRI based in Italy.
My role is to secure development, planning, execution and monitoring of organic traffic and all paid digital marketing campaigns. I constantly explore innovative ways to ensure the best mix to drive conversations and engagement with the target audience.

Skills & Expertises

Digital Marketing
Digital Strategy
SEO
Demand Generation
Social Media
B2B Marketing
CRM
Web Production and Design
WebOps

Paolo's career path

A journey thay has begun in 2006 after the graduation in Economics at Università Cattolica dl Sacro Cuore with a thesis on CRM with the title: ❝ Do more with less: the competitive advantage of the multi-channel approach in the loyalty process ❞
IRI
IRI

2016-Today

Senior Digital Marketing Manager

    MicroStrategy
    MicroStrategy

    2008-2016

    Manager Web & Graphic Design

      Accenture
      Accenture

      2007-2008

      Consultant

        IBM
        IBM

        2006

        Internship Trainee

          Selected Projects & Achievements

          I am ambitious and driven, I am always looking for an opportunity to do better and achieve greatness.
          SEO
          @IRI Grew organic websites traffic by 200% through coordinated on-page and off-page SEO multi-country/multi-language strategy + with the optimization of 300+ keywords on Google SERP.
          Multi-Channel Campaigns
          @IRI
          Executed multi-channel marketing campaigns on website, social media, email, landing pages, push notifications with 3x increase on metrics.
          Digital Agency
          @MicroStrategy
          Ran an international in-house digital agency with web, email, CRM and graphic design experts working in sync to rapidly produce new brand materials and collateral, website experiences, customer/prospect-targeted communications.

          Get in touch with Paolo

          Location
          Lecco and Milan, Italy
          Contact me