I work with digital since when I was 16 as a young player of the first wave of World Wide Web development and I have over a decade of proven success leading international online marketing programs with global B2B enterprise software companies: MicroStrategy and IRI.
I am currently an experienced and enthusiastic Senior Digital Marketing Manager at IRI based in Italy.
My role is to define, optimize and own digital web/microsites/hubs, search marketing, analytics, online advertising, email marketing, webinars and content localization to ensure optimal impact. I also craft actionable insights from complex data to leverage decision making.
I am the cornerstone of the journey across digital platforms, channels and tactics.
Skills & Expertises
Web Production and Design
As IRI Marketing and Communication Vice President, I am fortunate to be Paolo Parravicini's line manager since he has joined IRI in 2016. As a key member of the International Marketing and Communication team, Paolo is contributing to an endless growth of IRI’s e-reputation in Europe, South Africa and APAC, by developing and implementing multi-channel digital plans and activities to support the marketing effort in the region. Since he joined, IRI websites traffic has grown by 200%, through an integrated SEO and social media approach. He rebuilt from scratch the demand generation machine with new tools and tactics to support the IRI Growth Delivered strategy. He is very collaborative, thoughtful and is a very good partner especially in a fast-paced environment and in a complex organisation.
In addition to his creative sense, Paolo is always finding the best solution, internally and externally, in terms of technology, user benefits and costs. Results-oriented, he proactively ensures that we get the right initiatives to keep our performance high and to reach the company’s objectives. Paolo’s excellence in making things happen is really appreciated by IRI teams and leaders.
I highly recommend Paolo as a digital senior manager to accelerate company’s digital impact.
Vice President, Marketing and Communication
Paolo Parravicini was great to work with during my time at IRI. We worked together to deliver regional thought leadership on our digital platform. He used solid, interpersonal communication skills in his role to manage expectations of a variety of global internal stakeholders, all whilst delivering great content innovatively and at pace.
Regional Insight Manager, Europe & South Africa
I worked for many years with Paolo Parravicini on web content localization and optimization, direct marketing campaigns and digital. Paolo is a very experienced web and digital marketing expert. This is always a great pleasure to collaborate with him. His advices and expertise are very helpful for building great campaigns and achieve very high success.
Director, Field Marketing - France
Paolo Parravicini is a very diligent and capable digital Marketing professional. He managed regional request effectively and delivered on time. He also gave recommendations based on latest technology developments to increase the impact of online marketing activities
Director, Field Marketing - Central Europe
Paolo Parravicini is a digital native expert understanding both the business and the technical aspects of marketing. In addition to his strong HTML skills he also has a great sense for digital design. His experience allows him to run successful multi-layer campaigns that generate relevant leads (qualified through lead scoring models) and build a relevant pipeline.
Paolo is a great team player as well as a trusted advisor for all digital related topic. He is used to work in a tight budget environment and manages his teams in a very efficient manner.
Vice President, Field Marketing - International
I have worked with Paolo Parravicini for several years. He has proved his realiability through all phases of the job. Covering detailed work on special topics to managing a multinational team in different locations. It was always good to know Paolo behind the tasks, because this took them off your mind knowing that they are perfectly cared and intelligently managed in time.
A journey thay has begun in 2006 after the graduation in Economics at Università Cattolica dl Sacro Cuore with a thesis on CRM with the title: ❝ Do more with less: the competitive advantage of the multi-channel approach in the loyalty process ❞
Senior Digital Marketing Manager
Manager Web & Graphic Design
Selected Projects & Achievements
I am ambitious and driven, I am always looking for an opportunity to do better and achieve greatness.
Ran an international in-house digital agency with web, email, CRM and graphic design experts working in sync to rapidly produce new brand materials and collateral, website experiences, customer/prospect-targeted communications.
IRI Creativity Value Award
Paolo has demonstrated real creativity throughout the development of a new interactive storybook for use by the Business Development team. This something we've never done before as an organisation and Paolo has shown high levels of enthusiasm, expertise and a deep understanding of various programmes and platforms to allow us to deliver the final result we need but with no additional cost to the business. l'm so proud of what we've createci together and l'm hopeful that will help to deliver our objectives of encouraging clients to reappraise the IRI brand and increase sales leads. The interactive storybook is a completely new initiative and therefore there's no real expertise within the UK business. Paolo has demonstrated high levels of creativity, enthusiasm and proactivity. In addition, he has sourced alternative solutions which deliver a very similar result but have saved the business money. This project would not be possible without Paolo and his passion for innovation and creating something new and exciting.
MicroStrategy Employee of the Quarter
With his team, Paolo is in charge of managing all of our MicroStrategy web sites internationally (EMEA, APAC, LATAM) from a design, content update and Search Engine Optimization (SEO) perspective. Since the beginning of the year he has put forth a tremendous effort to adapt all international country web sites (content, navigation, look and feel, SEO) to the new US MicroStrategy web site layout / contents. His daily contribution ensures that we speak once voice worldwide and that all of our online visitors get the same information / look and feel in front of them.
In addition to the web sites, Paolo is also in charge of all our direct marketing email campaigns in EMEA, APAC and LATAM from a design, content and execution perspective. His job here is similar to the one for the web sites: ensure that all activities are performed on time and are accurate for all local languages.
Paolo is the cornerstone of our online presence internationally.
Università Cattolica del Sacro Cuore
Bachelor's Degree in Economics, Business Information Technology